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SETTING THE SALES PRICE

Before we set the sales price of your house, I'll run
a Comparative Market Analysis (CMA) that will show the listing price of
similar houses in the area as well as the prices at which the houses
actually sold. Additionally, the analysis will give us information about
houses currently on the market and about houses that were on the market but
never sold.
Next, I'll ask you about your goals in selling the
house. Everyone who sells a house has different goals that need to be
factored in when calculating the selling price.
- Is your goal to get the maximum sales price
for your house?
- If so, are you willing to have your house on
the market for many months?
- Is your goal to sell your house quickly?
- If so, are you willing to sacrifice some of
your potential profits to sell more quickly?
- Would you like to establish a balance between
selling your house quickly and selling at the top end of market value?
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Market conditions will play a role in setting the
sales price of your house. I'll factor in how quickly houses are selling in
your area, interest rates, the strength of the school system, and finally
whether it is a buyer's or seller's market.
I'll then recommend a price at which to list your
house to meet your goals in the local market. |